In this study female participants anticipated meeting with either an attractive or unattractive man who either held traditional or untraditional views of women. The traditional view included beliefs that the ideal woman should be passive and an emotional homebody; while the untraditional view embraced the independence and ambitions of women. The goal of the experiment was to detect if there is any relationship between attractiveness and influencing opinion changes. The results of this study showed that women who are about to interact with a good-looking man, are more likely to shift their opinions to more closely match his. However there was no evidence of opinion shift in the group where women anticipated meeting with an unattractive man.
The “what is beautiful is good effect” influenced the women’s decisions to alter their opinions. The women did not alter their opinions in the group with undesirable men therefore the shift cannot be attributed to the goal of social acceptance; otherwise the women should have altered the opinions in both groups. The women who anticipated interaction with the attractive man credited the man as more knowledgeable and intelligent. The attribution of intellectual superiority of the desirable man derived from his physical appeal. Therefore the women more readily agreed with those they thought to be more intelligent. The other women in the undesirable male group, held strongly to their original beliefs because there was a lack of intelligence inferiority. The women viewed the men as equals and therefore did not feel intimidated.
http://www.psychwiki.com/wiki/What_is_B ... alo_Effect
Read that very carefully. It doesn't matter if a man acts "alpha" or "beta." A good-looking dude can spew omega autistic ramblings while wearing a "this is what a feminist looks like" t-shirt and girls will still cream over him. An ugly dude can act all traditional tough man and women will just view him as pathetic.
So much for Game/PUA theory. I wonder how many ugly dudes got brutally shot down trying to run it, lol.